It almost sounds like the opening to a bad joke: The government
is seeking to severely limit the use of cash, in order to afford the
authorities greater control over the economy and prevent tax evasion. Does that
mean Israeli kids will be issued credit cards for when they buy gum from the
candy store?
Not credit cards – but credit accounts on their cellphones. New
payment systems using technologies like NFC (near field communications) are
already allowing shoppers to make even small purchases using ubiquitous
smartphones and other portable devices, bringing the dream – or nightmare,
depending on your point of view – of a cashless society within reach.
In a recent meeting, the government decided to appoint a committee
tasked with investigating ways to limit the use of cash in the Israeli economy.
You can’t really blame them: A report by Visa Europe says that NIS 170 billion
($48.2 billion) – an amount equivalent to 21 percent of Israel’s GDP – was
unaccounted for in 2010. That money floated around the economy “under the
table,” unreported to the authorities, and of course with taxes unpaid.
Israelis are certainly not the worst offenders; in countries
like Romania and Bulgaria, undocumented transactions account for as much as a
third of the country’s economic activity. But in an era of unpopular budget
cuts and even more unpopular tax hikes, the government is seeking to grab every
shekel it has coming to it under the law, and if banning cash or sharply
limiting its use will help bring that revenue in, then so be it, according to
the Prime Minister’s Office, which the committee will report to.
“There are billions of untaxed shekels, according to our
estimates, and the public is missing out on use of these funds,” said Harel
Locker, the director of the PMO and the head of the committee, which, he
continued, “will research solutions to correct this situation.” On the
committee are also officials from the Israel Police, the Finance Ministry, the
Israel Tax Authority, the director of accounting at the Bank of Israel, and the
attorney general. The committee will present its results to the prime minister
by the end of the year.
But media have been quoting critics, of which there are many,
who say the change will have a dramatically negative impact on the economy.
They predict that rather than ditch cash altogether, Israelis will simply
switch to foreign currency in order to conduct transactions, and that the move
will impoverish small business-owners, artisans, and self-employed Israelis
while enriching the banks, which will be able to collect a plethora of new
fees. Another argument contends that large segments of the population –
ultra-Orthodox Jews, Arabs, the elderly, and others – who are largely
“unbanked” or who, for cultural or other reasons, prefer to use cash, will be
frozen out of this new economy. And a third argument has the government seeking
to expand its reach, searching for new ways to control the body politic.
But regardless of government edict, chances are that Israelis
will in the future be using far less cash than they do now. New cellphone
technologies are coming onto the market that will make it easier to use devices
to buy anything – even small items, like gum from the candy store – with the
payment collected electronically not directly from a bank account, but tacked
onto a user’s cellphone bill.
NFC is one of the technologies that will make implementing
cashless payments easier. While many people don’t carry credit cards, many of
them do carry cellphones, so the ubiquitous infrastructure needed to implement
a cashless payment system is already widespread. In a typical-use case, a customer
will wave their NFC-capable phone at a cash register reader and the price for
the purchased item will be tacked onto their cellphone bill, with payment due
at the end of the month. All three of the major cellphone service companies in
Israel – Orange, Cellcom, and Pelephone – now offer a “digital wallet” option.
It’s like the real thing, only virtual, with money withdrawn from your bank
account or tacked onto the monthly cellphone service bill — in cooperation with
credit card companies. The wallet can be used to make payments at retail stores
with devices, as well as to receive coupons and manage expenses. For example,
Pelephone’s system, which has been available since July, can be used by
customers who have devices with NFC chips, while users whose devices don’t
include such chips (Apple iPhones, for example) are issued a sticker that
functions as an NFC “credit card.”
Several Israeli start-ups are involved in the NFC business. On Track Innovations
supplies key components to contactless payment programs developed by the major
credit card companies, such as MasterCard PayPass, Visa PayWave, Discover Zip
and ExpressPay from American Express, as well as a host of apps for specific
NFC uses, such as EasyPark, which uses NFC on parking meters to allow users to
forgo coins. Israel’s TapMyBiz
has a technology to easily install NFC connections for use by devices, in the
form of special chips that can easily be added to almost anything. Its showcase
product is a business card that includes an NFC chip that, when passed in front
of an NFC cellphone, records the information on the business card on the
device. And the Tadbik Group helped cellphone service company Orange roll out
its NFC tag package, producing tags that could be placed on packages to
interact with NFC phones.
But what may potentially become the biggest digital wallet app
is the one made by the biggest digital company. A new version of Google Wallet allows NFC
and non-NFC phones to connect to the company’s payment network. US users will
now be able to link a credit card or bank account to their Wallet, allowing
them to make payments in retail stores or to send money from one user to
another (Wallet’s main competition in the US is an app called Isis, a joint venture
between AT&T, T-Mobile, and Verizon).
While the companies behind the technology tout the benefits to
consumers – Google Wallet, for example, says consumers can “check out faster”
at retail payment points, get 100 percent protection for their money, and
“never miss out” on coupons and loyalty programs – the boon for government is
clear. As with all other digital information, financial transactions on your
cell device will be recorded, with the information a taxpayer supplies about
economic activity easily corroborated against the records.
Plenty of Israelis are incensed over the initiative; numerous
web sites and Facebook pages have cropped up in recent days complaining about
both the practical and theoretical aspects of sharply curbing the use of cash.
“When we pay via electronic means like credit cards, the government can track
our activities, and even more, our movements,” says one Facebook page. “If
you buy something at a kiosk and then get on a bus, paying with a credit card,
‘they’ can track where you are going, what you are doing, and when you are
doing it.”
And then there is the problem of those who don’t have credit
cards. “What are they supposed to do?” asked the administrators of the page in
a post. “Are they to be banned from public transportation – meaning that not
only will they starve to death because they can’t buy food, but they will have
to do it alone at home?
“A plan to create absolute control over money and commerce
reminds us of Communist Russia. The State of Israel is moving much faster than
any other Western country to a state where there will be the possibility of
exerting total control over the lives of its citizens.”
According to the post, “the great excuse that supporters of this
program have come up with – reducing the rate of tax evasion – is clearly
fraudulent, since we know that the large companies pushing this are the ones
that get away with paying the least taxes, using credits and benefits handed to
them by the government on a silver platter.”
Given the extensive credit checks consumers usually must go
through to get a credit card, the plan for a near-cashless society would
probably be impractical – if it depended on credit cards. But with NFC and
cellphone system payments, implementing the plan would require nothing more
than an expansion of the number of retail establishments accepting those kinds
of payments – something the cellphone companies, retailers, and government are
all in favor of – and less printing of currency. As the number of bills in circulation
fall, the number of electronic transactions will rise, as people follow the
line of least resistance. According to Pelephone CEO Gili Sharon, it’s
practically a shoe-in. “I predict that within three years we will have half a
million users,” he said. “In a few years, this payment method will become most
convenient and effective and will replace credit cards.” And cash, if the
government has its way.
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